Recall my blog back in March of this year, "CP + B Slated to Combat Microsoft's Humiliation" where Microsoft announced that my former employer, Crispin Porter + Bogusky of Miami and Denver landed the $300 million account to restore the Windows brand.
Here is one of the first ads rolled out this week during the NFL opening night. The ad stars Comedian, Jerry Seinfeld and Microsoft Corp. Chairman, Bill Gates.
"Shoe Circus"
Crispin is known for their unconventional creative strategies, where viral marketing and the buzz surrounding their innovative concepts propel their campaigns into the limelight.
This is the first of what I'm expecting to be several teaser ads aimed at peeking the interest of both loyal MAC and PC users.
I've already spotted another ad directing viewers to the "The Mojave Experiment" Web site, where you can watch hidden video of consumers product testing the new Microsoft operating system.
The catch: "Windows Mojave" turns out to be a code name for the same ol' Vista OS.
Crispin gets to the bottom of what people think of Windows Vista, when they don’t know it's Windows Vista.
Classic Crispin.
Saturday, September 6, 2008
Crispin Porter + Bogusky Rolls Out First Microsoft Ad
Subscribe to:
Post Comments (Atom)
.jpg)
4 comments:
Microsoft paid around $10 millions to have Seinfeld on their team, but I still think Mac’s commercials are funnier and more attractive to consumers. Well, we’ll see how it turns out for Microsoft six months from now.
$10 million?!? Good Lord, that's a lot of money... How 'bout I pay you $10 and we just run the commercial during a Seinfeld rerun :)
Did you see this article on CNN... As I said before, I did not think the ads hit the spot ...
Check the link.........
http://www.cnn.com/2008/SHOWBIZ/TV/09/19/microsoft.seinfeld.ap/index.html?iref=mpstoryview
With almost 90% of the market share, Microsoft doesn't have to work miracles to restore their name.
They just have to re-connect with the people, as their caimpaign suggests. I still hold that Crispin is headed in the right direction. Check out the newest ad: http://kmelanie.blogspot.com/2008/09/microsoft-pc-life-without-walls.html
Post a Comment